The Knowledgeable Decisions Approach

THE KD APPROACH

Research to identify market needs, gaps,

and opportunities

- Desk research to gather data from

public & proprietary sources

- Primary market research with relevant

treaters

Analysis to integrate data and market

research to formulate optimal strategies for

product development and market success

Experience - Karen Dawes has 20+ years of Strategic

and Operational experience in BioPharma to overlay

practical insights on analysis to provide real-world,

successful solutions. KD maintains associations with other

consulting groups in order to meet broad client needs.

KD is a founding member of The ProPharmex Group, a

consortium of independent consultants focusing on

commercial strategy in BioPharma.

THERAPEUTIC AREA EXPERIENCE

Anti-Infectives - Broad Spectrum Oral and IV, Respiratory,

Urinary Tract, Serious Systemic, Resistant Gram+, Fungal, HIV

Cardiovascular/Renal - General and Acute Hypertension,

Pulmonary Arterial Hypertension, MI, Cholesterol Management,

Renal Transplant, ACS

CNS - Depression, Schizophrenia, Parkinson's, Anxiety, MS,

Autism, Pain, PHN

Diabetes - Type I and II, Inhaled Insulin Therapy

GI - Crohn's Disease, Ulcerative Colitis, PPI Therapy

Hematology - Hemophilia, Leukemias, Thrombocytopenia

Oncology - Bladder, Brain, Breast, Colorectal,

Gastric/Esophageal, Head & Neck, Lung, Melanoma, NHL, Prostate,

Ovarian, melanoma, Supportive Care

Women's/Men's Health - Hormone Replacement, VMS

Menopause, Osteoporosis, Oral Contraception, Erectile

Dysfunction, Overactive Bladder

Phone: email:

401-842-0755 kdawes@knowdec.com